In 2017, I read a New York Times article about a Syrian couple who had recently moved to Brooklyn from Hama and were looking to restart their baking business in Bay Ridge.
I reached out to them and over the course of several months, gathered a small team to reimagine their website and tell their story. The outcome was a revamped website and a bitesize video that explained their journey.
Their hospitality was unmatched—our visits accompanied by steaming tea and fresh kunafa, ma’amoul and of course, baklava.
Shoutout to my amazing, talented, brilliant partners on this project—without them, this wouldn’t have been possible: David Dini, Charlotte Gauthier, Adam Lucas